Since 2017, I’ve created and managed social media content, primarily for nonprofit organizations and universities. Below are samples of my work.

Coal Creek Meals on Wheels

CCMOW 2022 Colorado Gives Day Campaign: This social media campaign was created to promote Colorado Gives Day, an annual event encouraging Coloradans to support local nonprofits. The campaign aimed to raise awareness about CCMOW and boost donations to fund future services for community members in need. I produced the photography, design, and copy for this campaign. To view the full campaign, visit CCMOW’s Facebook and Instagram channels.

Coal Creek Meals on Wheels Throwback Thursday 50th Anniversary Campaign: This “Throwback Thursday” social media campaign was created to celebrate Coal Creek Meals on Wheels’ (CCMOW) 50th anniversary. Running from April 28, 2022, to December 10, 2022, the campaign highlighted a different significant piece of the organization’s history every Thursday on Facebook and Instagram. The post copy was written by CCMOW’s Executive Director and I designed the creative assets. To view the full campaign, visit CCMOW’s Facebook and Instagram channels.

CU Boulder

In 2020, I worked as a Communications and Marketing Coordinator, then, as a Social Media Strategist at CU Boulder, supporting Graduate and Transfer Student Admissions. My responsibilities included writing social media copy, designing creative assets, creating email marketing campaigns, tracking analytics, and coordinating social media events.

CU Boulder Graduate and Transfer Admissions Instagram Lives: During my time at CU Boulder, I coordinated and produced Instagram Live events on the @FutureBuffs and @FutureGradBuffs social media accounts, creating interactive opportunities for prospective graduate and transfer students to engage in real-time Q&A sessions. These events provided valuable insights into student life at CU Boulder while fostering connections with admissions counselors. Through close collaboration with the admissions team and campus partners, we ensured these events were accessible, informative, and engaging for prospective students.

Social Media “Student Takeovers”: At CU Boulder, I also coordinated and produced social media takeovers on the @FutureBuffs and @FutureGradBuffs Instagram accounts, offering prospective students an authentic glimpse into the diverse experiences of CU Boulder students.These takeovers featured day-in-the-life content featuring current student ambassadors, highlighting their on-campus experiences followed by Q&A sessions with prospective students. By preparing and collaborating with transfer and graduate student ambassadors, I we ensured that each takeover was engaging, informative, and reflected the authentic CU Boulder community.

Social Media Animations: I designed these animated GIFs to promote CU Boulder’s Transfer Free Application Day.

Instagram Sticker: I designed this animated “I am a Transfer Buff” Instagram Sticker to promote the digital celebration of newly accepted transfer students at CU Boulder.